A particular newsletter publishing website known as Substack has rapidly become one of the favorite online platforms for over thousands of writers like Andrew Sullivan as well as content creators in order to get their own work both published and distributed.
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The website's easy-to-use as well as simple fee models are said to really appeal to certain content creators while different consumers are also drawn by the known product that actually provides them with a whole variety of quality content on certain topics of interest, they are then delivered directly to their own email inbox.
Substack, which actually competes with the other self-publishing services just like MailChimp, Medium and even Patreon, allows just about anyone to start a new newsletter and even charge certain subscribers for reading it.
All that needs to be done is register via e-mail, produce the content, then upload it via the very easy-to-use note-pad style interface. Substack also allows you to set a certain subscription fee and even invite users to go and sign up.
How Substack makes money from the website as well
In return for the services offered by the professional platform, Substack then takes 10% from the sales that are generated by the known content creator using the platform. Despite this, not a lot of people actually know that the San Francisco-based start-up took inspiration from WeChat, a Chinese super app that was operated by the internet giant known as Tencent Holdings.
According to an article by the South China Morning Post, although the e-mail newsletters have been around ever since the internet's own inception, Substack caught a brand new wave of influencer-style journalism in this current age where certain traditional media has found it hard to even grapple along with recommendation-driver type of content algorithms.
This trend has also seen certain readers turn towards the new niche content and also writers with quite an original or even expert voice turning away from the more general, aggregated content with a known pay-for-it all or even not-at-all delivery model.
Chinese trend has taken off, adapted by Substack
The trend took off all the way in China some time 2013, along with the advent of the known WeChat Public Accounts, which are media accounts that spread content straight to the boxes of the WeChat users. This model has definitely taken China by storm.
An article posted by Idea-communication indicates why the whole WeChat trend could be the upcoming future of how news is discriminated as well as digested by the known public. Substack has been able to adapt this type of model from the Chinese WeChat and so far, it has actually proven to be pretty effective.
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This article is owned by Tech Times
Written by Urian Buenconsejo
