Social media has completely changed the marketing landscape for small business owners. Facebook is one such platform. Although creating a Facebook page can be a daunting task at first, the potential results you can achieve are worth the effort and costs. You do not need to be a social media expert to successfully market through Facebook. Another easier way is to buy Facebook accounts. We provide the following practical and easy tips to help you set up and develop your Facebook marketing strategy .
Facebook Page: A must have
If you haven't done so, this is a first step to achieving your business objectives. The Facebook website has a step by step guide on how to set up a Facebook business page. There is also a detailed video tutorial to guide you through.
Make sure your page is complete and detailed.
- Log into your personal Facebook page and go to the business page section.
- There is an option to choose a unique domain.
- To complete the process, the 'About' section is your important selling point where you put your business details . This is where you upload a logo or a brand image. Important. The photos or logo must be loud and clear.
- Include essential information about your business such as your business name and description, physical location, contact information and business hours.
- Make sure you create a super username, one that is search friendly.
At this point, the business page is all set up and ready to deliver its intended marketing purpose.
Finding and Growing your Audience
Now the page is all set up. The next challenge is finding or attracting the right audience for your business. There are many effective and proven ways to do this:
- Advertise your Facebook page on other social media platforms. If you are on Twitter or Instagram for example, let your followers know about your new business Facebook account. All they need to do is follow the link and encourage them to share the page with their Facebook friends.
- Add your Facebook business page link to your email signature. All your email recipients can access the link if they are interested or if they want to learn more about your new business. If you have a website, the 'Like buttons' should be added, in order to increase your Facebook likes.
Develop a Content Marketing Plan
Develop and tailor content specifically for your target audience. Not as simple as it sounds. Question is, how do you achieve that? Answering the following questions can help achieve your results:
● Who is your client?
● What is their gender and age group?
● What is their location?
● Any special preferences in terms of products?
This process is going to help in the development of tailor made content to suit your ideal client base. Your Facebook content strategy should satisfy both your existing and potential followers' tastes.
Be Consistent and Engage your Audience
Winning the heart of customers is not easy, especially for small businesses. Your Facebook marketing approach should therefore be strategic and effective.
- Your content should be eye catching and interesting, the moment your followers read your posts, they should immediately feel the urge to share your page.
- Image based posts. Yes, images are effective but what kind of images should your Facebook page have? The images could include your physical work space, this can be a salon, office, shop, restaurant or classroom. The images could also be your staff members, the 'before' and 'after' photos after using your products.
- Encourage customers to post their images using your new products. Tag and share your followers' experiences.
- Post short videos on how to use your products. Always remember your audience and potential clients do not have the whole day to listen to your long stories. So try to be short and concise.
- The posts should be fun and short. Think about short surveys and questions where customers get to answer Yes/No questions.
- The content should be engaging and informative. It should be easy making a buying decision after visiting your page.
Facebook Page Optimization
This is certainly a great way for your business to achieve its marketing objectives. Your audience and potential followers must find you easily on the platform. To do this, your page for your small brand must be fully optimized. Aim to get more likes and more followers every day. The logo or cover image must be top notch. Get a professional designer to do this for you. Make it easy for anyone to view and like your page. You can even buy Facebook accounts, there are many websites, like Accfarm, that can help you with that.
As a small business owner, it is obviously not going to be easy at first due to competition and sometimes, your budget. It is therefore important to take it slowly, step by step without any short cuts. After all, 'Rome was not built in one day'.
