HubSpot's creation, led by co-Founder and CEO, Brian Halligan, incorporates inbound marketing's best practices to help companies maximize their revenue without the hassle of face-to-face interaction. Online marketing is a must for all business and companies, especially during this age that most businesses migrate to distant and remote works.
During this time of the pandemic, most transactions are one on mobile, and everything may be a hassle for the owner without the help of online tools that are essential for the business. Before this plaguing times, enterprises see a mix of both personal interaction and through the online world.
However, as COVID-19 progressed, businesses were forced to fully migrate in the online world and keep up through remote updates and management. This is where CRM or Customer Relationship Management comes in. The year 2006 saw Brian Halligan's exceptional platform that aims to help business owners, may it be small or large-scale, to keep its business intact.
Apart from CRM, HubSpot also offers online tools for social media marketing, SEO, content marketing and many more. These tools are utilized by both individuals and companies who run websites and digital businesses.
Brian Halligan's method
Through the years, HubSpot's CRM platform progressed along with the evolving technology of the world. Some tools include social media incorporation, to sales pipeline dashboards, and a highly-intuitive marketing strategy, all available on HubSpot.
These are all thanks to Brian Halligan's method and philosophy with inbound marketing's approach on businesses. Inbound marketing is a form of content marketing and developing, mainly focusing on engaging customers and potential clients to notice the company's product or services.
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Get to Know the CEO That Evolved Online Marketing
Brian Halligan is a celebrated CEO known among the marketing and technology industry. Halligan finished his studies with the University of Vermont, receiving a Bachelor's Degree for Electrical Engineering. The tech CEO also completed a Master's Degree in Business Administration from the Massachusetts Institute of Technology's Sloan School of Management.
Glassdoor, a company reviews website by current and former employees for profiling, recognized Halligan's efforts and awarded him as the Top Rated CEO last 2014, 2015, 2017, and 2018. This is an incredible feat for the co-Founder as the prestigious recognitions reflect his perseverance for the company.
Comparably also ranks Brian Halligan among the Top 5 Best CEOs of a Large Company in 2018, along with another Top 5 Best CEOs in 2018 for Women and Diversity. The CEO stuck on with his beliefs, methods, and philosophy, making him one of the most celebrated leaders in this generation.
Brian Halligan Before CRM Venture
Brian Halligan was previously a Venture Partner at Longworth Ventures and VP of Sales at Groove Networks. Halligan was also a Senior VP of Sales at Parametric Technology Corporation during his early days 30 years ago.
Brian Halligan: Inbound Marketing Transforms Business Products-Birth of HubSpot
Dharmesh Shah and Brian Halligan founded HubSpot 14 years ago, in June 2006, primarily aiming to transform business products into marketable options online, according to MIT. The founders were also writing the book alongside the company's start, entitled, "Inbound Marketing: Get Found Using Google, Social Media, and Blogs."
Currently, the company has over 11,000 clients with a Google Partnership accreditation. HubSpot's CRM is known to provide a free online platform, widely available and accessible to anyone who wishes to use this. From small scale businesses to massive entities, the CRM has different plans entrepreneurs, and start-ups can utilize.
HubSpot offers multiple collaboration tools for the company, may it be for the sales' pipeline, customer service management, social media integration, human resources, and content management software. All these are grounded on CEO Brian Halligan's Inbound Marketing philosophy to improve product marketing strategies using online integration.
Also Read: Top 5 Best CRM Software For All Your Small Business Needs This 2020 That You Can Try For Free!
This article is owned by Tech Times
Written by Isaiah Alonzo
