Amazon is one of the most successful companies, and it is hard to believe Jeff Bezos, the company's CEO, started it as an online bookseller. The e-commerce company was just a small garage, where employees' desks were made out of Home Depot doors.
In 1997, Bezos wanted to find ways to expand his online storefront after making huge improvements in selling DVDs and CDs.
"I emailed 1,000 randomly selected customers and asked them. Besides the things we sell today, what would you like to see us sell?" said Bezos in a 2018 interview at the Economic Club of Washington.
He added that the customers' replies were all long, but they were necessary since the emails the company received contains what the people want during that time. The billionaire said that one person wrote back, saying that he really need windshield wiper blades.
"That's when I thought to myself, We can sell anything this way. So then we launched electronics and toys and many other categories over time," explained Bezos.
Amazon went from selling books to "everything under the sun"
In the early 2000s, Bezos' company started to sell not only books, music, and videos, but also toys, electronics, apparel, magazine subscriptions, and even kitchenware. In his 1999 letter to shareholders, the CEO said he'll use Amazon to create the world's most customer-centric company.
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His goal was to make the company a place where customers can discover and find anything they want to buy online. Bezos added that Amazon will listen to customers' requests, personalize the store for them, and invent anything on their behalf just to gain their trust.
Important things to learn from Bezos
Jeff Bezos is now worth around $185 billion, as stated in Forbes' report. Right now, he is the only person to reach that level of success. Here are a few important things you can learn from him and apply it to your life.
1) Accept failure.
2) Any ideas, even the simplest ones, are worth pursuing.
3) Achieve your dreams slowly. Go slow.
4) Talk to other people you're not familiar with; you'll learn things from them.
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Written by Giuliano J. de Leon
