Famous personalities Robert 'Iron Man' Downey Jr., Ashton Kutcher, Gwyneth Paltrow, with celebrity businessmen Mark Cuban, and Marc Benioff had recently invested in one of the most in-demand COVID-19 necessity in America: toilet paper. Aside from them, other names also pop in the list.
Iron Man retires investing in eco-friendly toilet paper
Cloud Paper, a new toilet paper brand that everyone wants to pitch in, is a startup founded by Uber ex-employees Ryan Fritsch and Austin Watkins.
According to the report, the business idea started more than a year ago. Both of them wanted to start a business that could save the planet through toilet paper.
As said in their statistics, 15% of deforestation happens due to toilet paper production alone, and roughly 40,000 trees are cut down for US consumers only.
To solve that, they invented a bamboo-made toilet paper.
Impressively, the company boasts that an average household that will switch on the bamboo toilet paper can actually save over 250 trees in a forest.
"We wanted Cloud Paper to be a force for good in the world," said Watkins. "We wanted to find something similar to taxis and trucking in terms of the size of the market and something that could have a really big impact on the community and the environment from day one."
The company is currently selling its products at the cost of $28 for 24 rolls of the Cloud Paper.
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Written by Jamie Pancho
