You might want to think twice before sharing a photo of an apocalypse-like scene from a movie with a natural disaster angle. Most smartphones could distort reality. Currently, many people are taking pictures of San Francisco wildfires and sharing them on social media.
Film cameras also have the same problem. Different stocks of film and development processes had their renditions of color. For example, Fuji Velvia is focused on the vibrancy, and Kodak Portra is designed to balance skin tones.
Nowadays, smartphones and cameras, such as DSLRs or SLRs, have software that manipulates pictures more than ever. Currently, no photo can be considered as unfiltered.
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Written by: Giuliano de Leon.