Have you ever wondered where your Starbucks coffee is made initially? Where does the store order its fresh coffee beans? Or, do you want to figure out who the farmers diligently planted the precious beans are? Now the store has a new marketing feature to give you answers to these questions. Thanks to blockchain technology, indeed.
"Who made my coffee?"
Whenever you enter a Starbucks shop anywhere, make sure to always smile and give courtesy to baristas serving your coffee. After all, they made a delightful fulfilment to your cravings.
But, they are not just the only ones you should be thanking. Let's give credits to our coffee farmers too!
Impressively, US leading coffee shop Starbucks shorten the distance between their customers and the ever-diligent coffee farmers through blockchain.
According to Bloomberg, started last Tuesday, Aug. 25, the famous coffee shop had input codes in each of the customers' bags. These codes once scanned, will give customers' information on where their coffees originated from-- starting on its coffee beans.
Michelle Burns, the company's senior vice president of global coffee, tea and cocoa, said via the report, that the new code feature allows their customers' to be sure that what they're drinking is safe to be consumed. Especially now that the Coronavirus pandemic tends to make everyone paranoid on everything we eat or drink outside our homes.
"We have been able to trace every coffee we buy from every farm for almost two decades," Burns said in an interview ahead of the launch.
"That allowed us to have the foundation to now build a user-friendly, consumer-driven tool that certainly provides that trust and confidence to our customers that we know where all of our coffee comes from," she added.
This new feature, surprisingly, has an outstanding catch on its customers.
Even farmers can benefit too!
Not only Starbucks coffee lovers would love this new feature. Interestingly, even coffee farmers could also benefit from it as the code would also have its reverse code that notifies them to track their products.
The new tool is powered by Microsoft Corporation that will use blockchain technology to make all these things happen. Blockchain technology allows businesses to have an "open and distributed ledger" of info that records every transaction.
It is linked using cryptography, so it would be hard for anyone to really illegally track or fake its info.
Sadly, the feature will not be available yet on a per-cup basis. But you can still buy a bag of coffee beans for yourself to check out.
This article is owned by Tech Times
Written by Jamie Pancho
