Mukbang's popularity rises so fast as many online users around the world are entertained. Many people in different countries are creating their own version, showcasing their countries' delicacies. Korean influencer Sna is one of the social media stars that attracted fans from across the world for how she presents and eats arranged plates of food.
【MUKBANG】 [IN Wuhan China] 17 Taiwanese Food!! [Lu Gang The Small Town] [About 6000kcal] [Use CC] https://t.co/1c2rBbNhtS pic.twitter.com/Ts7A0QO8MB — youtuber情報 (@sh4691034) May 20, 2018
Several mukbangers began posting their apologies, saying that they accidentally failed to include their paid advertisements in their videos.
"I admit and apologize for not mentioning paid promotions in some of my videos," said one of the mukbangers, Moon Bo-ki, also known as "Eat with Boki."
Tzuyang, another mukbang influencer, who has 2.67 million subscribers, also posted an apology video on Wednesday, Aug. 19.
"I am sorry that I did not fully inform viewers about commercial sponsorship, and promise to notify viewers of all advertisements from now on," said Tzuyang. She was also accused of tax evasion and fraud.
The sudden apologies and confessions came as the Fair Trade Commission (FTC) confirmed that social media advertising rules would be revised on Sept. 1. The new guidelines stated that influencers are required to declare their paid ads, explaining that unclear phrases such as "In collaboration with" or "Thanks to" will be banned.
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Written by: Giuliano de Leon.
