After President Donald Trump gave only 45 days deadline for TikTok to finalize a deal with Microsoft or the short-form video app gets banned in the United States, the future of video creators in this platform is now uncertain.
Instead of sulking in agony, TikTok creators who have made a social media career try to drive their followers to other social media platforms like Instagram and YouTube. They even made videos regarding Trump's demands.
On Saturday, August 1, TikTok stars like Aidan Williams injected some humor on Microsoft's desire to purchase the short-form video app as his dreams, and social media career depend on TikTok's fate.
Like Williams, the father-daughter duo of Nick Casas and his daughter Sienna has been directing their 11 million TikTok followers to their Instagram and YouTube accounts, which have 475,000 and 246,000 followers. Casas and his daughter record TikTok videos of popular songs that artists shared and led them to a stint on The Ellen DeGeneres Show. With the TikTok ban threat, they try to build a stronger following on other platforms.
Meanwhile, other TikTok creators also insert their Instagram and Youtube as they struggle to continue their online careers while there are more than 855 million total views on videos with #savetiktok.
Bytedance strengthens its European market with new data center
Amid the threats of getting banned in the United States, Bytedance has announced on Thursday, Aug. 6, its investment of about $500 million to build its first data center in Europe where the data created by European TikTok users will be stored.
Tech Times earlier reported that this will be TikTok's third data center: the first is in the U.S. where American users' information is stored, and the second in Singapore where the back-up copy is kept. Bytedance hopes European users will build greater confidence towards the company regarding the security of their data and privacy.
Although there are still no specific details about the project, Bytedance hopes to make the center operational within two years.
Despite the agony the ban gives to TikTok and its users, other social media platforms will benefit from the situation. Aside from YouTube, Instagram, and Snapchat, creators also try other apps like Triller and Zynn. However, TikTok's direct competitor Instagram Reels has also been launched in the U.S. and other 50 countries. This short-form video feature on Facebook-owned Instagram has already been tested in India, where TikTok was banned in June.
Read also: ByteDance to Invest $500M on Building New Data Center in Ireland Amid TikTok Ban in the US
This article is owned by Tech Times
Written by: CJ Robles
