Tech company Apple, Inc. is taking silent strides as it decided to transfer to a new location today, particularly its retail shop in Virginia's Reston. This paves the way for more of its stores to re-open since March, in light of the COVID-19 lockdown.
The store in Reston, an area in Fairfax County, is getting a redesigned architecture and interior after around a year of planning and construction, and that is said to be more than the size of the Apple store's previous vicinity, exclusive news from 9to5Mac shared.
Whenever a branch of an Apple store opens, it will be an event with loud cheers and long queues from visitors hoping to take a look at the new store. The pandemic continues to cripple the state, and so, opening a store in Reston appeared as if a short notice, since they only posted a small note on their windows and never made an announcement on their website, Michael Steeber wrote in the story.
For instance, the Apple store in China closed last March, and consequently, the customers were surprised to see this store opening.
"Finding the store isn't tough -- its right next door," Steeber indicated.
Store's design
The store is said to be framed in white-colored quartz in revolving entry door, and glass facade wall-to-wall, a venture different from the stainless steel appearance from where it was in the past. If you have been to the stores in Pentagon City and Clarendon, this one in Reston is quite familiar.
CNET also reported previously that this particular store is doubling the perimeters of its interiors. While it has been closed, the Apple store which opened over a decade ago, will seek to expand its market.
Located at 11949 Market Street, the store will expand its former 5,000 square-foot location by transforming into a 10,000-square-foot area next door, and the land was previously owned by Pottery Barn.
During this time, Apple refused to issue statements on the opening and re-opening. However, they did today but in low-key.
COVID-19 continues
The COVID-19 pandemic is not sparing the Apple stores. In Virginia state, the pandemic infections are at more than 70,000, the state health department data said.
Thus, it can be different experience and never simply walking past the entrance door and checking out the products. The company is still encouraging customers to take their shopping and repair needs online.
Face masks are required, and there will be temperature checks right when you walk in, and customers will have to fall in line before entering. They also have to schedule an appointment with a specialist.
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