Facebook's new AI tool will automatically identify items that are for sale on the social media platform. Fashion recommendations will also be provided by the new tool based on the daily suggestions of the user.
According to The Verge's previous report, Facebook will soon have a "universal product recognition model" that will give the social media app the ability to identify consumer goods, from furniture to fast cars to fast fashion, using a new artificial intelligence tool.
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The report said that the feature will be the first step toward a future where consumers can potentially shop the products in every image of the website by automatically identifying the items.
"We want to make anything and everything on the platform shoppable, whenever the experience feels right," said Manohar Paluri, head of Applied Computer Vision at Facebook. He also claimed that innovation is the "grand vision" of Facebook.
The company stated that the new AI product recognition feature will be the first of the AI-powered updates that will soon come to its e-commerce platforms in the near future. Facebook concluded that a "social-first" shopping experience will be created through the combination of augmented reality, AI, and even digital assistants.
The social media platform also launched a new feature called "Shops" that will allow small businesses to set up free storefronts on Instagram and Facebook.
New AI tool will recommend Facebook users fashion style based on daily online suggestions: Items set up online will be automatically identified
According to The Verge, fashion will also be part of the innovation. The social media platform said that Facebook "AI fashion stylist" can be a big help to many Facebook users. The AI fashion stylist can provide personalized shopping recommendations based on the user's daily online suggestions and wardrobes, their scheduled agendas, or the weather.
"This is something I've wanted to build since I watched the movie Clueless," said Tamara Berg, a research scientist ot Facebook. "They really imagined everything back in 1995, but the technology I think is now finally ready to make it come to life."
Facebook clarified that their new production recognition tool called "GrokNet" is different from other recognition tools of other websites or apps. GrokNet can identify tens of thousands of different attributes in an image ranging from specific brands to simpler things such as size and color, making the tools scope more effective and accurate.
Groknet, which was already deployed on the marketplace of Facebook, helps users to automatically identify what the items contain by generating short descriptions allowing the users to quickly list down the products. The users can upload a photo of any items they desire. A couch will be listed as a "black, leather, sectional sofa" as suggested by Facebook Marketplace.
