Apple is rumored to have Augmented Reality (AR) as their next venture since the tech company may have more interest in virtual reality than what reports have stated in the past.
According to a report from Techcrunch, the Cupertino-based company confirmed the acquisition of VR broadcasting startup NextVR. The action made by Apple was also be confirmed in a note on NextVR's website that said the startup company is "heading in a new direction."
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However, The Verge said it is not yet clear how Apple will use the technology created by NextVR. The AR glasses and headset may have VR features similar to how the HoloLens, Magic Leap One, and Windows Mixed Reality devices work.
Apple recently acquired Apple TV Plus, allowing Apple users to stream the live event content captured with NextVR's cameras to smartphones and other devices that may be partnered with any eventual VR and AR devices.
NextVR was founded in 2009, ahead of the modern VR wave launched by Oculus VR's record-breaking Kickstarter campaign in 2012 which was owned by Facebook. The company also raised more than $115 million over the last decade.
NextVR focused on capturing and compressing videos and photos in 360 degrees feature regardless of what device the content would be viewed on, instead of circulating on the hardware side of displaying VR content.
