Translation trends have undergone significant changes in the past few years. Tools, apps, and technology have made the translation work much easier and more amazing now. Earlier this task could only be performed by experts exclusively having access to a large glossary. But in the last few years, translation programs like Google and Skype have proven to be game-changers.
And more can be expected from 2020 onwards that promises high-class translation technology trends with a perfect blend of latest techniques and effort of subject matter experts.
What are the trends to watch out for in 2020?
- Translation of video content: As the world turns towards video marketing, top translation service Dubai, Torjoman expects that starting from 2020, localization and translation of video content will gather enormous significance. Companies like Hulu and Netflix have already started incorporating subtitles and dubbing to make video streaming more location-friendly and comprehensible to global audience. Video content translation will also gain momentum in the educational field as in e-learnings, webinars, and virtual classrooms.
- Multilingual client support: For companies with a global customer base, it is very important to offer support services that help them retain customers effectively. Offering multilingual customer support is therefore crucial to eliminate language-related complications, make way for quick and seamless problem-solving that keeps the customers happy. To satisfy the demand of the global audience the companies must start from the basic and avoid simply translating the words. The aim should be the localization of services.
- Assistance of tools: In the future, the translation will never be completely dependent on only subject matter experts that mean complete dependency on a human translator. Keeping up with the changing trend the experts are expected to adopt the CAT tools to complete their everyday tasks. Even companies engaged in legal translation Dubai like Torjoman seek computer assistance to make the work hassle-free. However, this doesn't focus on the elimination of the human effort absolutely but instead indicates an integrated effort for an improved outcome.
- Time-saving process: Technology is aimed at saving your precious time. The workload is shared by the translating tools which make the work faster and also lessens occurrences of human errors. For repetitive tasks and proofreading, such tools are ideal as these tasks do not require human intervention as much. This saved time can be invested in making the content more meaningful and compelling, to attract more visitors. The focus is expected to be shifted to creativity than being on accuracy with the use of these tools.
- Adoption of Artificial Intelligence: In the coming years, companies are mostly expected to adopt Artificial Intelligence and machine learning for localization and translation. With the greater adoption of AI-based domain adaptive Neural Machine Translation (NMT) technology, human errors can be remarkably minimized during translation.
- Voice search translation: Along with the adoption of AI and NMT in the year 2020, there will also be the rise of automated tools that enable translation of voice searches. Voice searches are expected to gain greater popularity and in the long run, it is not only expected to save time and energy but also optimize expenses. With AI, voice recognition and translation will become a critical aspect of multi-national companies to strengthen their foothold in the global market.
The task for translators is much more than overcoming the language barrier. Adapting to technological changes is also important for the success of well-known brands as well as the new and emerging ones. Along with providing relevant and meaningful content, companies also need to consider the privacy of their clients. The tools that they are using must be secure providing high-quality service.
