Today nearly 800 million people are using Instagram to share interesting aspects of their lives, businesses and much more... because it not only makes them happy but also many people who follow each other find this a very interactive way to know each other plus this is pretty happening. So, you can understand well that you are actually living in a sea of people who are ready to find you out.
It is truly fascinating but how do you make the most of your Instagram account and leverage it for your benefit?
Well, you need to first get an understanding of how things work on Instagram, i.e. how its algorithms function behind the scene. Once that is done, you can interact with as many people as possible worldwide, see what someone likes on instagram, promote your business, and do a lot more.
So let's get started in unraveling the Instagram algorithm's secrets.
The Instagram algorithm tries to understand your interests
Say you watch a lot of stories, videos and photos related to babies, Instagram will try to show you more feeds related to babies, their activities and so on... So, how many similar posts you are watching every day will be a determining factor as regards what should be shown to you. Also, the new algorithm will try to show you as much new content as possible. The work in progress technology is instrumental in devising this whole thing and this technology is much like the hashtags but better and this is a good thing for the advertisers. If an advertiser's content is focused and strong it will surely reach the target audience.
The Instagram algorithm is pretty much relationship-oriented
If you have friends who are following you on Instagram and vice versa and say you like their posts and stories too much and at random, then depending on this relationship of yours, you are likely to see more posts from your friends. Your interaction with your friends will also be a factor here along with comments, DMs, likes, tags, and so on...
It shows related content based on your views
Suppose you last visited Instagram yesterday night and again you are visiting Instagram the next morning, Instagram will try to show you the recent content which has been updated on Instagram since you last visited.
The Instagram algorithm can balance pretty well
Say, for example, you are following a lot of people then you are likely to see less content provided by each one of those accounts that you are following and say you do not follow many people then you are likely to watch more content from the accounts that you follow.
If you spend a lot of time on Instagram, it starts to fetch less recent content because you are already done with the recent ones. The app then starts to show you other content as well which might not interest you as such, then you see, the boundaries start to expand which is why the quality of the content becomes lower.
With the help of this new algorithm, the advertisers can now refine their content to fetch more likes and viewership of the target audience.
