Now fitness buffs can not only stay healthy but also look stylish thanks to Withings' new fitness tracker -- the Activité Pop. The icing on the cake is that it won't burn a hole in your wallet, either!
Activité Pop is basically an analog watch that also has the capability to double up as a fitness tracker. The device packs in a sleep and activity tracker and is the brainchild of France-based Withings.
The Activité Pop is the extension of the Withings Activité, the first model from the company which launched in June 2014, but at $149.95 it is more affordable than its $450 sibling.
"We've paired Activité's elegant Parisian design with fun-to-wear materials and pop colors in order to create a very personal device that people would want to wear and never take off," revealed Cédric Hutchings, CEO of Withings. "It is time wearables step up to what they claim to be!"
Apart from the price, what sets the Activité Pop apart from the Withings Activité is the material and colors. The Activité Pop has physical vapor deposition (PVD) coating, thanks to which the analog watch is able to sport three "Pop Chic" hues -- gray, beige and blue. Another advantage of the PVD coating is that it makes the product scratch resistant. The smooth strap is made of silicone and not rubber or leather like the original version and will not cause any allergies unlike some other fitness bands.
While the Withings Activité users could choose from either a black or white watch face, now they can choose from the three afore-mentioned shades. The Activité Pop is also water resistant, but only up to 30 meters, which is a downgrade from the original versions 50 meters.
While some budget cuts have been made, it is nothing too major. You still get the secondary dial (along with the analog one), which will show the daily step-count progress. The Activité Pop also has the vibration-only alert setting that is silent and informs you when the step goal has been reached.
Activité Pop also keeps a track of your sleeping, running and swimming and can even wake you up in the morning with the vibration alert feature. It syncs automatically with the free Withings Health Mate application, which acts as a coach to help users achieve personal goals.
Come Jan. 5, priced at $149.95, the Activité Pop will launch at BestBuy stores in limited quantities in Shark Gray, Bright Azure and Wild Sand. By March, the device is expected to be available internationally. Initially, the Pop will only be compatible with iOS, but Android users need not fret as support will come soon.
The company will be demoing the product at the International CES 2015 as well.
