Artificial intelligence (AI), undoubtedly, helps companies earn more from online shopping. This was according to Google Cloud head, Carrie Tharp, in an interview with CNBC early this week. The official added that they are helping retailers with the Google AI to assist in driving their ability to promote, recommend, and improve their boundaries with dynamic costing. This then, Tharp continued, really helps the retail C-suite in delivering on each of their financial objectives.
As indicated in the CNBC article, while it remains unclear "if Google is offering all these services to companies whose websites are hosted on its cloud," the Google official identified some of the company's partners including Kohl's and Home Depot. The comments of Tharp on the retail landscape took place in time for the Cyber Monday, the yearly e-commerce bonanza that's on pace to produce, as indicated by Adobe Analytics, over $9 billion in sales.
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Black Friday Online Sales
Adobe report has it the Black Friday online sales broke a record $7.4 billion. Meanwhile, ShopperTrak found that "Store foot traffic fell by 6%." Tharp, who started at Google Cloud middle of this year, was the chief digital officer at Neiman Marcus Group, the company where she had overseen the luxury retailer's push to grasp both the digital and data analysis. In relation to this, Tharp said, they think too "that the future of retail is driven by retail intelligence."
Meanwhile, for the Thanksgiving shopping weekend and Cyber Monday, in particular, Google Cloud has positioned a strong focus on ensuring websites don't crash, especially with what had been expected for the record sales. The survey conducted by Google in July this year found that 10% of firms had their websites crash on Black Friday or Cyber Monday last year. However, 40% of companies claimed the crashing of the website happened during the past three years.
Google Cloud
Google's search engine is considered as the oldest and possibly most popular tool in the firm's resource. However, engineers in this company view organizing the information of the world as a job and also is quite complicated for being just a search engine. That is why Google has designed services and tools relating to its mission, at times, in ways that are not noticeable at first glance. One major concentration of this company is cloud computing.
Google is not alone in terms of offering services such as cloud computing, for one. Companies like Microsoft and Apple offer products too, that either directly engages cloud computing or depend on them in some other ways. Online retail store, Amazon, for instance, has a flourishing cloud storage business, too. This does not mean, though, that the firm has a warehouse full of white, fluffy clouds. It means Amazon is renting out storage space across its large data centers. Say, if one is running a business that wants to offer services or a website to its customers, he may then consider using Amazon or Google, in particular, to host his data.
