Apple product team is set to reveal some surprises to its growing number of customers. This was announced along with the description made for the 5th Final Cut Pro Creative Summit at Cupertino. This is a yearly gathering of experts in video editing, hosted in part at the Apple Park Visitor Center and Apple Campus.
This one of a kind event, as described in imore.com, is the perfect time and place for the gathering of the "Apple FCPX Professionals" to engage in new learning, discussion of craft, and get a glimpse of what's "behind the curtain in Cupertino." The summit features sessions explicitly designed for both the most advanced and intermediate users. On top of that, it also highlights a series of programming, including case studies, education, and keynote users around post and editorial in the Apple/FCPX ecosystem.
The Controversial Message of Surprise
Also featured in the annual summit is the presentation from the Apple Professional Applications group at the main campus of Apple. As for the message of surprise, this took place after the FCPX teased on its website, saying, "some surprises from Apple Product Team." Meanwhile, Mark Gurman of Bloomberg took the social media to highlight what was described as a "cryptic" phrasing.
In last year's summit, Apple indeed showcased several new hardware, including the updated MacBook Pros featuring the Radeon Pro Vega Graphics card, the Blackmagic eGPU Pro, and space gray Mac Mini. The event exhibited some new features like batch rendering, for one. Essentially, during the 2018 FCPX, Apple did not launch or introduce any surprise or brand-new product. Instead, it presented its tweaked, updated, or previously announced hardware which was already existing at that time.
A Field Trip for the Attendees
FCPX is not an ordinary event where participants sit down and listen all day to talks from keynote speakers. On its website, the start of the event is described stating that attendees are to start their Apple field trip with a one-of-a-kind visit to the Apple Park's Visitor Center, and this tour comes with some exciting surprises from the Apple product team.
No announcement of new product launches has been made, but some speculations have it that the tech giant is apparently announcing the official release date of its Mac Pro and Pro Display XDR during the event. Some people also wonder if Apple is unveiling the much talked about 16-inch MacBook Pro. As for the truth, everyone has yet to find out when the surprises get revealed.
