DreamWorks have joined hands with Fuhu to produce a new tablet called DreamTab. The 8-inch screen tablet will be dedicated to producing content that suit children but will offer nearly the same computing power as an iPad when in parent mode.
With this tie-up, DreamWorks hopes to gain more popularity among children with its popular animated characters. The studio plans to send "new character moment" to kids every day for the entire year via the tablet that will include stuff like drawing lessons from DreamWorks animators and more.
Along with the tablet, DreamWorks-branded accessories like headphones, protective bumpers and carrying cases will also debut. No announcements regarding the price of DreamTab was made, though everyone is expecting it to be under $300 range. The tablet will be available in 8-inch and 12-inch display sizes and will run on Android 4.4 KitKat.
Speculations are that the tablet might be able to communicate wirelessly with DreamWorks toys.
"As we look to further innovate the kids tech space and expand our mission to give families the freedom to safely learn, play and grow through technology, it's crucial that we continue to identify new ways to evolve the landscape and bring original and creative experiences. This strategic alliance with DreamWorks Animation and the creation of the DreamTab is a major game changer in taking kids tech to a whole new level," said Jim Mitchell, CEO of Fuhu, which is best known for its popular tablet line for kids, called Nabi. . "Similar to the entrepreneurial nature of Fuhu, there is a founder-led spirit of innovation at DreamWorks Animation which permeates the studio and inspires them to create compelling content, regardless of the medium. They are true experts in crafting exceptional family entertainment with a unique understanding of and passion for technology."
For technology companies, toddlers can be a potential consumer base as the modern children easily and speedily get used to their parent's iPads and smartphones. Fuhu itself has been able to sell more than two million Nabis last year and delivers 20 million video streams a week.
The tablet will mark its official debut at the 2014 International CES, which kicks off on Jan. 7.
