Google has announced upcoming changes coming to Chrome that would render ad blockers unusable for regular users (as opposed to paid, enterprise users).
That has led to many of its users considering whether to stick around or not. Fortunately, there are a lot of good alternatives to Chrome available, namely Mozilla's Firefox, Brave, and Safari.
Brave
This browser is based on Chromium, meaning it offers a similar experience as Chrome. The main difference is, ads are out of the picture, as it blocks them as well as trackers by default. This also means faster loading times since there aren't any ads to load, after all.
Regarding security, it upgrades to HTTPS whenever it can, and it comes with anti-fingerprinting measures so that users' browsing activity and the like won't be monitored by advertisers.
In short, Brave is focused on privacy, and it's available not only on Windows but also on iOS and Android.
Firefox
Mozilla's browser is an obvious alternative to the Google browser, and it's probably the one most users have turned to already. That's because it offers a ton of privacy-focused options, such as tools that combat fingerprinting and cryptomining, both of which rolled out via Firefox 67.
In addition, there isn't anything to complain about when it comes to functionality. For starters, users have access to a smorgasbord of add-ons and such to improve their browsing experience.
Firefox is available across platforms, from Linux, Android, and Windows to macOS and iOS.
Safari
For the macOS user, there's always Safari to turn to. What makes it good is it has privacy tools that prevent advertisers from getting access to users' cookies. As a result, users won't be bombarded with targeted ads. It also has the means to fight against fingerprinting.
Needless to say, Safari is available on the macOS and iOS platforms.
For those who aren't ready to move on from Chrome, they can still use certain ad blockers, even if the proposed changes roll out. One example is AdBlock Plus, though it isn't as thorough as the likes of uBlock Origin. That's because it doesn't block "acceptable" ads, but hey, that's better than having nothing at all.
