T-Mobile is causing a lot of problems for AT&T to the point where the carrier is expected to offer up to $350 per line to customers are who are interested in switching over. It's a brave offer, and one that could prove that T-Mobile's Uncarrier plans are hurting AT&T. However, AT&T isn't giving up just yet and have fired back by offering up to $450 to new customers who are willing to switch over from their existing carriers.
This $450 is made up of trading in an old smartphone, with the difference made up in the form of a credit rebate. In addition, $250 of the $450 can only be used on AT$T services, so bear that in mind before making a decision to switch carriers.
"Beginning Jan. 3, under the limited-time offer, T-Mobile customers who switch to AT&T can trade-in their current smartphone for a promotion card of up to $250, which can be used toward AT&T products and services. Trade-in values will vary based on make, model and age of the smartphone, but many of the latest and most popular smartphones will qualify for a value of $250. T-Mobile customers can receive an additional $200 credit per line when they transfer their wireless service to AT&T and choose an AT&T NextSM plan, buy a device at full retail price or activate a device they currently own.1,″ AT&T said.
AT&T's move to grab subscribers who are interested in making the switch, could force T-Mobile to announce a similar plan at 2014 International CES next week that is targeted at AT&T's fan base. Interestingly, AT&T's announcement follows a tweet posted by T-Mobile, which took a dig at its GSM rival, saying, "Give AT&T a break... or not?"
For those unaware, AT&T's new offer is only for a limited time, though the carrier did not specify when the offer might end.
"Wireless has always been a very competitive industry and a move like this should not be unexpected," a AT&T representative told CNet. "As you know, there are handset promotions all the time."
The representative when on to state that "while this promotion is targeted to T-Mobile customers, Sprint and Verizon customers can get a minimum $100 trade-in when they choose Next, plus pay only $25 per smartphone on Mobile Share Value plans."
