In recent years, consumer DNA testing kit services have exploded in popularity. The MIT Technology Review called 2017 the "year consumer DNA testing blew up" as it was the first time more people had their DNA tested in a single year than all previous years combined. Analysts attribute the impressive growth in popularity not only to consumers' curiosity but also to the continuing price war between consumer home DNA testing companies. With this developing industry, getting a DNA tested has never been cheaper as companies compete with sub-$60 deals and 2-for-1 specials — especially at the end of the year, around the holiday season.
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