Bud Light is repackaging its beers to make it easier for calorie counters to monitor the amount of fat, carbohydrates, and protein they consume from their drinks.
Starting next month, Anheuser-Busch, the brewing company behind the line of malt beverage, will include a comprehensive nutritional label of the product right on the packaging. Bud Light is the first beer in the United States to add the serving facts and ingredient list on the 6-pack boxes.
Bud Light Champions Transparency
The company said that the redesign is a response to the increasing demands of consumers for better transparency.
"While ingredient labels are not required, consumers deserve to know more about their beer," stated Andy Goeler, the VP of Marketing behind Bud Light. "We brew Bud Light with the finest ingredients and we're happy to proudly display them on our packaging."
Other beer brands, including Coors Light and Corona Light, already have their ingredients and nutritional information listed on their packaging. However, this information is often tucked away on the bottom of the six-pack or printed in small fonts.
Bud Light will not be the last beer brand to make the move. In 2016, major beer makers in the United States have agreed to disclose the nutritional information of their products by 2020.
No word yet on when other brands owned by Anheuser-Busch, including Stella Artois and Michelob, will also display a comprehensive ingredient list and nutritional information on their packaging.
Bud Light has four ingredients: water, barley, rice, and hops. The company said that the same ingredients have been used to brew the popular beer line since 1982.
In addition to the ingredients, the beer will display the serving size, calories, total fat, saturated fat, trans fat, carbohydrates, sugars, and protein.
U.S. Beer Shipments Down In 2018
The effort comes after two years of continuous dips in shipments of beer in the United States. The trend started in 2017 after three years of modest growth for shipments from 2014 to 2016, according to the data provided by Beer Marketer's Insights via USA Today.
While Bud Light remains to be the most popular beer in the United States, with Budweiser at the third spot, brews from large companies such as Anheuser-Busch are losing shares as craft and Mexican imports start gathering steam as consumers seek for new beverages.
