Starbucks is serving three special pink drinks to customers in Indonesia to raise awareness for breast cancer this October.
Starbucks' #PINKVOICE Drinks
The beverages are part of the company's recent campaign called #PINKVOICE. Ten percent of the proceeds will be donated to the non-profit organization Lovepink Indonesia, which seeks to raise money and provide counsel for women who have been diagnosed with the disease.
For the whole month of October, Indonesian coffee lovers will be able to find three limited edition drinks on the Starbucks menu: Iced Pink Macchiato, Strawberry Cold Foam Iced Espresso, and Fantasia Yogurt Frappuccino.
The Iced Pink Macchiato is a mix of fresh milk, vanilla and strawberry syrup, and espresso. Meanwhile, the Strawberry Cold Foam Iced Espresso blends ice, milk, vanilla and strawberry syrup, and topped with a raspberry whipped cream. Finally, the Fantasia Yogurt Frappuccino is a strawberry cold foam with espresso.
All three beverages will be available in all Starbucks stores in Indonesia.
Delish reports that this is the second time that Starbucks Indonesia participated in the Lovepink campaign to promote Breast Cancer awareness. There will also be several events in major cities across the Southeast Asian country, including Zumba classes and seminars about breast cancer.
October Is Breast Cancer Awareness Month
Breast cancer remains to be the most common cancer in women around the world. According to the Centers for Disease Control and Prevention, in the United States, 242,476 new cases were reported in 2015 (the latest incidence data available), and 41,523 died from the disease.
In Indonesia, breast cancer has become the most common cancer, affecting an estimated 347,000 people in 2013.
Symptoms of breast cancer include a lump in the breast or armpit, dimpling of the skin, redness in the nipple area and breast, pain in the nipple area, nipple discharge, and pain in any area of the breast. The disease can be diagnosed by undergoing a breast ultrasound, a mammogram, a magnetic resonance imaging or MRI, or a biopsy.
There are several treatment options for people diagnosed with breast cancer depending on the severity of the case.