The U.S. Food and Drug Administration (FDA) announced that 17 e-liquid manufacturers have already complied to the agency’s warnings regarding false or misleading advertising of its products.
They no longer sell nicotine-containing e-liquids in containers that closely resemble the packaging of products that children often consume.
Warning Over Child-Friendly Packaging
In May, the FDA, in cooperation with the Federal Trade Commission (FTC), sent out warning letters to 17 companies that manufacture, distribute, and sell nicotine-containing e-liquids in packaging that looked very much like the packaging for children’s snacks such as candies, cookies, and juice boxes.
In the warning letter, the agencies described the packaging as misleadingly labeled and advertised, and poses a danger to children, especially since young children who are exposed to nicotine may experience seizure, comatose, and even death.
