Adobe's latest product is called Project Rush, a video editor that takes the core functions of Premiere Pro, After Effects, and Audition, then blends them together into a single, much simpler tool.
Project Rush is primarily targeted at novice editors, or for people who simply want an efficient, barebones tool for video editing. It's also for the average YouTuber looking to get professional-looking content even if they don't have an editing background.
It seems to be a logical move. Content creators are growing, but not everyone has time or energy to learn the labyrinthine concepts of video editing. While Premiere Pro and After Effects are known to be some of the most comprehensive tools a video editor can get their hands on, not everyone is able to navigate its tricky and complex components. That's where Project Rush comes in — an entry-level video editing tool for people who don't dream of becoming an editor one day but still want to clean up their work.
Perhaps the greatest thing about Project Rush is that Adobe made sure that it can work on any device. Whether the user wants to edit on an iPhone or a desktop — no problem — they'll be able to. All projects are also automatically uploaded to the cloud, so users can begin work on one device, then choose to resume on another without hassle.
Is Project Rush Just A Simplified Version Of Premiere Pro?
Make no mistake — Project Rush isn't a dumbed-down version of Adobe's more complex tools. When a user tweaks a video's colors using Project Rush, they're actually using the same underlying algorithms used by Premiere. Simply put, its core features are taken from Adobe's host of editing programs and made extra simpler.
Sharing and publishing is a big component of Project Rush as well. The program features built-in publishing support for all the major platforms — YouTube, Vimeo, Facebook, Instagram, Snapchat, and more. Users even have the option to schedule uploads, if that's what's required of their project.
Adobe Project Rush Release Date
Adobe is poised to roll out Project Rush later this year. For now, the company is accepting applications for beta testers, which is a great way to get the editing community involved. The beta is currently available for Mac, Windows, and iOS. Project Rush for Android is coming soon, says Adobe.
What's your skill level when it comes to video editing? Do you think Adobe Project Rush will help you get better in that department? As always, if you have anything to share, feel free to sound off in the comments section below!
