Apple is about to increase its content library. The technology company will join forces with Oprah Winfrey to enhance Apple users' experience.
A Brand-New Partnership
Apple signed an undisclosed multiyear deal with the former host of The Oprah Winfrey Show. The current president of the Oprah Winfrey Network is expected to create content that would be used to be aired exclusively on Apple products. Insiders between both parties have noted that this new contract would bring Apple customers a chance to have access to exclusive content.
Insiders believe that the content could include film, television shows, books, and apps. It was also noted that Harpo Productions, Winfrey's production company, is expected to own the content that will be a part of Apple's new content library. Media aficionados also believe that Apple signing the 18-time Daytime Emmy Winning television personality would help Apple expand its audience.
Oprah Activities
Insiders state that the contract that the Weight Watchers investor and board member signed with Apple is non-exclusive. Winfrey is expected to oversee OWN as its president. CNN reported that the Selma actress extended her contract with Discovery Communications-backed network that will keep it on until 2025. While Winfrey exclusively appears on OWN for on-camera productions, abettors believe that the talk show veteran and current 60 Minutes special correspondent might have opportunities to appear in Apple content.
"Together, Winfrey and Apple will create original programs that embrace her incomparable ability to connect with audiences around the world," said Apple on the company's newsroom website.
The Hollywood Reporter also noted that this announcement coincides that OWN favorite Super Soul Sunday became Apple's top podcast. Winfrey is not the only celebrity that Apple has recruited to create exclusive content for the technology company. Last year, Apple hired Octavia Spencer, Kevin Durant, and two of Winfrey's former collaborators, The Color Purple director Steven Spielberg and A Wrinkle in Time costar Reese Witherspoon, to create new projects.
Apple News
A class action lawsuit was filed against Apple regarding all three series of the Apple Watch. The suit states that all the Apple Watch screens are prone to crack, detach, and shatter even if its users did not do anything to them. It also noted that Apple knew about Apple Watch screens being crushable and did not recall the objects. The people who filed this lawsuit are seeking $5 million in damages.
Apple announced that its latest operating system, iOS 12, would hit all Apple products soon. The proclamation happened at Apple's WWDC conference. Apple leaders mentioned that they would see new features such as Group Facetime on their iPhones and iPads. Other essential features include Screen Time, which will track users' screen time on apps, and a Do Not Disturb function, which will not allow anyone to bother the user during their bedtime.
Tech Times reached out to Apple for a comment on this story.
