Whenever we're buying a gadget or using a tech service, we are buying into that brand. For many tech companies, one of the most important aspects of the brand is the actual name of the company.
Compared to other industries, tech companies have some weird and crazy names. There are some names of tech companies such as Flickr and Skype that are actually misspelled words. No matter how wacky the name might be, each tech company has a unique story behind their name.
Some tech companies are a reference to a famous story or a historical figure. Other names are a combination of two different words. There are even some companies that randomly picked their name, and it really has no major significance.
The reason that the name of the company is so important is that people are buying into that brand. If a company has an odd name that fails to connect with people, then there might be a chance that it will be unsuccessful. With so many tech companies in the world, such firms need a good name to stand out.
We researched some information about the most prolific tech companies today and discovered the true meaning behind them. The story behind the name of each tech company is a lesson in branding.
Here are 20 tech companies and the shocking truth behind their names.
