The launch of Apple's iPhone 6 has been described as one of the most groundbreaking ever. The release was highlighted by impressive sales (and, of course, much brouhaha). It also overshadowed not only the competition but also another member of the Apple family: the iPad.
The analysis was given by Pocket app makers who observed the way iPad and iPhone users were viewing web content on the devices. The app is designed to collate web articles that users intend to read at a later time.
Experts from Pocket saw a dramatic change in usage after Apple introduced the latest handsets.
"We live in a day and age where phones have become so big [that] they require a thumb extender and fanny pack to use them," noted Pocket in a blog post. "If this is to be the new normal, we found ourselves wondering how screen size might affect when and where we view the content we're interested in."
The unveiling of the iPhone 6 and iPhone 6 Plus has led people to believe that the devices would most likely possess some of the features and functions that are found in the iPad. If the assumption proves true, users of the iPad may have fewer reasons to pick their tablets over the iPhone 6.
This notion is confirmed by Pocket, which based its judgment on the increased time that people spent on their iPhone 6 when perusing saved content on the web.
"We used the release of the iPhone 6 and 6 Plus as an opportunity to answer this question. Our analysis dug into over 2 million article and video opens and compared before-and-after behavior for users who upgraded from an iPhone 5/5S to a 6/6 Plus," said Pocket.
Pocket was able to come up with a comparison between iPhone and iPad usage, and the gap tends to widen as the iPhone gets bigger. For users of the 4-inch iPhone 5S, Pocket reveals that the group accessed their site 55 percent of the time through the phone, compared to 45 percent of the time on their iPad.
The ratio increases with the 4.7-inch iPhone 6. The phone users spent 72 percent of their time on the latest Apple devices compared to 28 percent of the time on their tablet.
The highest percentage comes from users of the bigger iPhone 6 Plus, which is preferred because of its 5.5-inch display. The device is used 80 percent of the time compared to the iPad.
The findings show that the device's bigger screen can influence the way people view the web.
