A deal analyst has proclaimed that this year for the first time, Cyber Monday will be better than Black Friday for holiday deals and discounts. He also offered some interesting tips and tidbits on shopping for Cyber Monday.
Cyber Monday has always been perceived by consumers as the smaller cousin of the big behemoth, Black Friday, and while Cyber Monday deals were always out there to be had, the general perception has been that Black Friday is still the best day for the biggest deals and discounts. Now a top deals analyst has announced that according to his analysis, Black Friday will be usurped this year by Cyber Monday.
Deal analyst Matt Granite claims that this year the deals on Cyber Monday will be better than those on Black Friday for the first time ever, in a trend that started last year. Savings on Cyber Monday this year are predicted to be 10-14% better than those for Black Friday.
Another trend has been that more people are actually shopping on Cyber Monday than on Black Friday, which is expected to continue this year as well. Last year, 131 million people shopped on Cyber Monday as opposed to 92 million on Black Friday. The average shopper also spent $310 on Black Friday as opposed to $470 on Cyber Monday, according to a consumer survey.
Granite also points out that on Cyber Monday, stores do not have the same issues with stock that typically occur on Black Friday, because they can change their deals and discounts on the spot based on inventory. Black Friday ad scans are printed and distributed well in advance, not allowing for the quick changes and deal additions that Cyber Monday does.
While traditionally, Cyber Monday has been tied more to technology deals than to those for other products, though this remains the case, the trend is moving towards the inclusion of great deals for other categories as well, such as clothing. However, in the categories of gaming bundles, appliances and TV's, Black Friday discounts are still better than those for Cyber Monday.
Granite also offers tips that sales for Cyber Monday usually spike at midnight both Eastern and Pacific time, when the deals go live, as well as during the workday lunch hour, and that retailers sometimes offer additional sales incentives during those periods. He also suggests you be organized beforehand rather than randomly searching on the day.
