What in the world is happening between Martha Stewart and Gwyneth Paltrow? They always seem so poised, so calm. But apparently, get in between them and their lifestyle brands, and they will come for you.
In case you haven't been following this saga, here's what has gone down so far. It all started when Stewart spoke about Paltrow and her lifestyle company Goop in an interview with PORTER Magazine for its Fall 2014 issue. She said Paltrow should "be quiet." "She's a movie star. If she were confident in her acting, she wouldn't be trying to be Martha Stewart." Ouch.
A normal person would be hurt by that statement, but since Paltrow is far from being normal, she shrugged it off when she responded to Stewart's comments about a month later. "If I'm really honest, I'm so psyched that she sees us as competition. I'm so psyched. I really am," Paltrow told Us Weekly. "At this point in my life I don't take it personally."
OK, that's a solid response, even though that's probably not the reaction Stewart was hoping to get out of Paltrow. You would think the situation would be over and done with. But come on. You know better than that.
As if this situation couldn't get any more awkward, those comments of Paltrow's came shortly after she hired Martha Stewart Living's former CEO Lisa Gersh. So that's right, Paltrow is basically trying to be the next Stewart.
I think this is the least intimidating fight that has ever existed, but it is also quite possibly the most entertaining. Now it's Stewart's move, and if the past couple of months are any indication, her response is definitely going to be a good one.
