Virtual reality startup Jaunt, using cinematic VR technology, captured the final concert of music icon Paul McCartney at the historic Candlestick Park in San Francisco earlier this year.
Jaunt believes that Live and Let Die was a "spectacular show," and is now bringing the experience to the public with cinematic VR featuring 360-degree, stereoscopic 3D video with ambisonic audio.
"It's like nothing you have seen, heard, or felt before," Jaunt said, and the company is probably right. While there have been a lot of big tech companies entering virtual reality, content using the medium has been scarce.
Made available by Jaunt as a free app for smartphones, the VR footage follows the concert from right on the stage. However, users will have to mount their smartphones on their head to be able to experience the VR app, such as by using Google's Cardboard schematics.
Jaunt, based in Palo Alto, specializes in non-gaming VR content that the company refers to as cinematic VR. The company provides everything that is needed to make such content, including high-end 360 cameras capable of capturing 3D video and software used to combine the video recorded with the camera and 3D audio into a file that can be played on VR headsets.
The content created by Jaunt and its systems can be played on all the VR headsets, including Samsung Gear and Oculus Rift.
According to Jens Christensen, the CEO and co-founder of Jaunt, the company is building up the platform for cinematic VR.
"Unlike a Netflix or a Hulu, we can't go out and license 50 years of content. It has to all be created. It's important to partner to achieve scale for VR content. There can be no one company creating all the content," he said.
The Live and Let Die concert is the first release of Jaunt, but the company has already started teaming up with several professionals for the production of more cinematic VR content. One of these partnerships is with New Deal Studios, which has already released a few demos for upcoming projects.
New Deal Studios has released a horror short entitled Black Mass, a monster attack simulation entitled Kaiju Fury and a trailer for a 10-minute film entitled The Mission, which is set in World War II.
Christensen adds that there are many opportunities for VR content for education, real estate, sports and travel, among other categories.
Jaunt was founded in April last year and has already raised venture capital worth $36 million.
