Thanks to the Apple Watch's constant feedback and health monitoring features, CEO Tim Cook lost 30 pounds.
Tim Cook's Apple Watch Helped Him Lose Weight
Cook confirmed the significant weight loss during an interview with CNBC's Jim Cramer, where he talked about bankrolling advanced manufacturing jobs in the United States, among other topics.
The CEO's comments came in the wake of a question about Apple's ongoing efforts into pushing health and fitness, which only recently became a major area of interest for the company, having announced HealthKit back in 2014.
When heralding the effectiveness of its products, Apple often resorts to survey results or testimonials. With the Apple Watch, Apple points out that users leverage the device as an effective health tracking tool. Cook says these results are mirrored in his personal experiences.
"Yes, for me too. I've lost 30 pounds — partly to my watch."
But it's worth noting that Cook has always followed a strict fitness regime, waking up at around 4:00 a.m. every morning to hit the gym.
Apple Watch's Health Features
Cook then highlighted some of the smartwatch's health-related features, from its badge rewards system to the constant feedback users get from dedicated apps such as Health. Cook also added that the Apple Watch helps motivate their owners to achieve fitness goals. For instance, the new Apple Watch Series 2 sports a Nike+ edition, which comes integrated with Nike Club reminders, as informed by friends' activity, the current weather, or the user's exercise history.
These make a difference overtime, said Cook. He has gotten testimonials from a great number of people raving about the smartwatch and how it has made a difference in their life.
"And this is why we are in business. We're in business to help people achieve their objectives, to empower them to do great things," said Cook.
Apple Watch Sales Nearly Doubled
This might be proving popular to consumers, it appears. During its most recent conference call where Apple briefed investors about its Q2 2017 performance, Cook said sales of its smartwatch nearly doubled on a year-over-year basis. The company has not disclosed specific figures, but said that its line of wearables, which bundles the Watch, AirPods, and Beats headphones together, is akin to the size of a Fortune 500 company.
But apart from the Apple Watch, Cook was also able to touch on other things Apple might be cooking up, such as potential Apple TV apps on the way.
Cook sees cord-cutting as something that has been accelerating massively. People want videos on their phones instantly, and they want it more than ever. Demand for video streaming is at an all-time high thanks to the success of Netflix, Amazon Video, and Hulu, among others.
"And it's clear what the end story looks like here, the trajectory is a debate, but we'd like to play in this," said Cook.
Apple has long been rumored to bootstrap its own over-the-top subscription service via Apple TV, but the company has yet to confirm such plans.
