Tesla has applied price tag adjustments to its electric vehicles just as it ended production of the Model S 60 and Model S 60D variants.
The adjustments reduced the cost of the new entry-level Model S vehicles, while increasing the price on the premium versions of the Model S and the Model X electric SUV.
Tesla Drops Price Of Model S 75, Model S 75D
With Tesla halting production of the Model S 60 and Model S 60D, the new entry-level electric vehicles of the company are the Model S 75 and Model S 75D.
The prices of the Model S 75 and Model S 75D have been reduced by $5,000, with the Model S 75 now costing only $69,500. The vehicle, which is for now the cheapest one being offered by Tesla, is still $1,500 more expensive than the discontinued Model S 60, but Tesla has made the deal better by making previously optional features standard ones.
All Model S versions will now be automatically outfitted with the glass roof, which was previously an optional item for $1,500. The electric vehicles will also come with an automatic rear power liftgate.
In addition to the price cuts for the Model S 75 and Model S 75D, Tesla has also lowered the price of the Model S 90D by $2,000 to $87,500 while lowering the cost of upgrading the battery of a Model S 60 or Model S 70. The Model S 60 upgrade to a 75 kWh battery now only costs $2,000 compared to $7,000 previously, while the same upgrade for the Model S 70 is now only $500 instead of $3,500. Meanwhile, the upgrade for the Model X from 60 kWh to 75 kWh dropped from $9,500 to $6,500.
Tesla Increases Price Of Model S 100D, Model S P100D
Not all the price adjustments that Tesla made are price drops, however, as the company will also increase the prices of the Model S 100D and Model S P100D to $97,500 and $140,000, respectively, on April 24. The Model X 100D and Model X P100D likewise will increase their prices to $99,500 and $145,000, respectively.
In addition, some upgrades have been blocked off for some models. For example, smart air suspension is no longer available for the Model S 75 and Model S 75D, while the high amperage charger is now only available for the Model S 100 and Model S 100D.
Why Is Tesla Adjusting Its Prices?
Tesla said that it is lowering the prices of the Model S 75, Model S 75D and Model S 90D to compensate for the end of production of the Model S 60 and Model S 60D. With the lower prices for the cheaper versions, Tesla increased the price of the more expensive versions to retain the average selling price of its vehicles, as buyers who can afford the premium electric vehicles will likely still be able to do so despite the slight increase.
Tesla is also likely making the changes to better differentiate the upcoming mass-market Model 3 from the Model S, as the highest capacity of the Model 3 of 75 kWh is the starting point for the Model S. The Model 3 has a starting price of $35,000 before incentives.
