One of Victoria's secrets is exposed. The company secretly changed the tagline to its controversial "The Perfect 'Body'" campaign after more than a week of people campaigning against it.
The ad now reads "A Body for Every Body," after receiving backlash sparked by a Change.org petition.
"We feel that this change reflects a more inclusive and healthy message," said Frances Black, one of the women who started the petition. As of Thursday, the petition had over 27,000 signatures.
Advertising its "perfect fit, perfect comfort, perfectly soft" lingerie, the controversial ad featured the body shaming tagline in front of its tall and slim models. According to the petition, the use of the phrase was "unhealthy and damaging" to women.
The petition asked people to tweet using the hashtag #IAmPerfect to encourage Victoria's Secret to change the phrase.
That campaign against the 'perfect body' Victoria's Secret ad? It worked https://t.co/Fawmrw0eEc pic.twitter.com/UPrp7SUbjt
— i100 (@thei100) November 6, 2014
My body is beautiful the way God made it. I'm not sorry if it doesn't meet your standards #PhotoshopModel #iamperfect @VictoriasSecret — Kaitlyn Coons (@HighHeelQueen1) November 6, 2014
Stop shaming girls with bodies not Photoshop-perfect. Shame on you @VictoriasSecret for saying they're not perfect as they are #iamperfect
— Lois Alter Mark (@loisaltermark) October 30, 2014
#iamperfect Victoria's Secret should be ashamed of themselves! You don't have to be skinny to be perfect! — madison zsuzsanna (@MADDYGERR) October 30, 2014
But even though changes were made, the tagline still appears in some posters.
"This is amazing news!" the writers of the petition said. "However the campaign is NOT over! We still want them to change all of the posters in their stores, apologise and pledge to not use such harmful marketing in the future."
The lingerie company did not publicly announce the change and has yet to apologize.
