Taco Bell is shaking up the fast food industry today with the announcement of a smartphone app that lets you order and pay for your food on your phone before coming to pick it up. Yes, now you can order your Crunchwrap Supreme without waiting in line.
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While the app gives FourthMeal devotees reason to rejoice, it also indicates that the future of fast food might be mobile. Taco Bell is the first nationwide fast-food chain to introduce mobile ordering with the option of in-store or drive-thru pickup. The app has the entire restaurant menu to choose from and even some exclusive items only available to app users.
Having the full menu open to the customer lets them customize their taco or chalupa to perfection. "Consumers have told us they continue to look for the experience that meets them where they are and to customize it to what they want and how they want it," Brian Niccol, president of Taco Bell told USA Today.
To prepare for the big announcement, the company blacked out their social media pages to specifically promote the app.
Mobile ordering is here. Download Now: https://t.co/TcorterNxB #OnlyInTheApp pic.twitter.com/qE2yy9swrI
— Taco Bell (@tacobell) October 28, 2014
The fast-food chain is doing a great job of targeting the younger demographic with the launch of this app. "Technology has fundamentally changed the way people interact with brands. All can be done any time, any place on a smartphone," Niccol said. It probably won't be long before Taco Bell's competitors follow with their own versions of mobile ordering. But right now, we just want to ask:
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