Nobody in the world makes music videos the way OK Go does. Even if their music does nothing for you, you have to love the audacity of their visuals.
The four-man pop band shot to fame after their 2006 video for "Here It Goes Again" went viral overnight. The video featured the band performing an intricate dance routine on treadmills. Since then, every video the band has produced has upped the ante further and further. They've used every trick in the book, including stop-motion, time lapse photography and forced perspective, partnering with the likes of Google, Nintendo, Chevrolet, Notre Dame and Ellen Degeneres.
A photo posted by Damian Kulash (@damiankulash) on Oct 10, 2014 at 6:15am PDT
Known for creative uses of new technologies, the band's latest video takes things to such an insane level of synchronized movements and technology, you have to wonder how they'll top it. Like all of their videos, "I Won't Let You Down" was recorded in a single take after countless hours of planning and practice.
"I Won't Let You Down," filmed in Japan's Chiba Prefecture, finds the band's members riding prototype omni-directional, motorized unicycles, courtesy of Honda. A Japanese cast of hundreds bearing umbrellas joins in the fun as the action escalates to ever bigger proportions. It was shot using a drone custom-built specifically for this video, allowing the visuals to culminate in a shot from hundreds of feet in the air, where that huge cast and their umbrellas become a virtual LED display.
Watch it here.
If they stay true to form, then it's likely that OK Go will release behind-the-scenes videos in the next few days showing how this one was made. "I Won't Let You Down" is the second single from the group's latest album, Hungry Ghosts.
An accompanying interactive website at iwontletyoudown.com is coming soon.
