When will companies learn that people don't like it when they objectify women? That day isn't today, but humanity has won a small victory at least.
Uber's branch in Lyon, France announced today that it cancelled its partnership with the French website and app Avions de Chasse, which is slang for "an incredibly hot chick," according to the description on the website. The promotion set out to pair Uber customers with "hot chick" drivers in the city for a 20-minute ride, according to a blog post on Uber's website that was deleted after BuzzFeed reached out to the company for a comment, which Uber did not respond to.
"This partnership was canceled immediately," an Uber spokesperson told Business Insider. "It was a clear misjudgment by the local team and we apologize to the Uber community."