Apple CEO Tim Cook has been relatively quiet on the topic of his own personal political inclination in the lead up to the 2016 U.S. presidential election.
But the unprecedented win of Republican candidate Donald Trump after such a tumultuous campaign has now prompted Cook to address his employees and the entire company in an effort to unite the people.
How To Conduct Business After 2016 U.S. Elections
Cook wrote in an email to employees in U.S. and addressed how Apple will conduct business after the result of the 2016 U.S. Presidential Elections has surfaced. In his staff-wide letter, he quoted Dr. Marthin Luther King, Jr. as he expressed empathy for workers who have been crestfallen by the outcome of the Presidential Race recently.
He wrote that the company has a very diverse group of workers including supporters of the candidates on both parties.
"Regardless of which candidate each of us supported as individuals, the only way to move forward is to move forward together," he said.
There is no denying the fact that the 2016 U.S. Presidential Race and campaign period was ridden with conflict, so Tim Cook went on to shed light on to his employees that Apple is a profit-seeking company, which must continue trade as usual.
"I recall something Dr. Martin Luther King, Jr. said 50 years ago: 'If you can't fly, then run. If you can't run, then walk. If you can't walk, then crawl, but whatever you do you have to keep moving forward,'" he added.
Apple And Donald Trump
Apple's relationship with Donald Trump has been a frigid one, so far. Trump even publicly called to boycott Apple products because of the company's refusal to develop a GovOS version atop iOS to assist the Federal Bureau of Investigation (FBI) following its denial to crack open an iPhone owned by a terrorist responsible for the San Bernardino attack earlier this year due to breaking its security protocols.
In line with Trump's public criticism, Apple responded that it put the company in the hands of other good people. More so, Apple decided to hold back its usual technological and financial support for the GOP convention when it selected Trump as its party candidate.
The one thing both public figures have in common, in spite of this, is that they both want to reform tax and make it cheaper for companies to repatriate their overseas earnings. Cook has repetitively called for this move and Donald Trump has actually promised to decrease tax on repatriated revenue to 10 percent from 35 percent.
