Have you ever watched an online video of disaster due to -- how to put this lightly -- human stupidity? A quick search for fail memes on the Internet shows just how many individuals out there are lacking in the brain cell department.
The Belgian advertising agency Duval Guillaume saw potential in marketing the human potential for stupidity in order to raise awareness for organ donation. A single person can donate up to eight of their healthy organs to up to eight worthy people who sometimes spend months or years on a waiting list.
It's a tongue-in-cheek campaign that pokes fun at how we find humor in so-called fail memes and fail videos. Well, if you're going to be stupid, at least be smart about it and put yourself on an organ donation list.
The campaign was conceptualized for the non-profit organization Reborn to be Alive. The aim was to raise awareness and make the topic of organ donation easier to bring up and discuss.
The video and posters released for the campaign so far took fail images that were popularized online to demonstrate their point. Who can forget the man trimming his hedges with a live chainsaw like a lasso above his head, the group of men starting an electric barbecue in a pool, the man welding near a compressed gas tank, and the pair of ingenious (insert sarcasm here) carpenters who thought it would be a great idea to use a human table as a replacement for a table saw platform?
"8 of their organs can be donated. Luckily for us, their brain is not one of them," the ads state.
Reborn to be Alive hopes that the images will encourage more people to learn about the plight of those on the long waiting list to receive organs that will save their lives, and push people to sign up to become organ donors themselves.
Check out some of the fails that Reborn to be Alive hopes will get you thinking about doing the smart thing by signing up to donate your organs.
