Twitter has a major problem, and we're not talking about the difficulties turning a profit. We're talking about trolls.
The platform is filled with trolls that never seem to go away, and from what we have heard, it appears this problem might be the reason Disney decided not to acquire Twitter.
A new report from Bloomberg made it clear that Twitter's toxic image played a huge role in Disney coming to the conclusion of not moving forward.
The past couple of months were filled with rumors claiming Twitter was looking for a buyer, and several companies were in the running. Salesforce was one of those companies, but in a recent statement, it's clear Twitter is not the right fit.
Twitter has been working to save its reputation with a number of tricks to keep the trolls away. Unfortunately, nothing seems to work effectively enough to stem the problem. The troll stopping feature has been in the works for more than a year, but this is something Twitter should have put in place a long time ago.
Trolls were not the only reason Disney chose to walk away from the deal. Apparently, Twitter is valued at $12 billion, but that's a tough buy seeing as the platform is not making enough money. That amount of money with no guarantee that Twitter will become a gold mine won't keep potential buyers happy.
Disney is a company that likes to keep a clean image, and as such, acquiring another company with known problems with trolls would likely not sit well with the folks at the top.
This revelation is a major blow for Twitter as the company seeks to find the right buyer. It will likely happen eventually, but that $12 billion price tag might need to come down a notch.
Salesforce and Disney aren't the only ones who turned down Twitter. We understand Google and Microsoft did the same, which means, we have no idea who could acquire the micro-social network, especially for $12 billion.
Twitter has been gaining a lot of attention lately, which is mainly due to the U.S. presidential campaigns. The debates have also been shown live on the platform, and as expected, it generated a lot of interesting memes, many of which came right from Twitter.
Clearly, Twitter is not a lost cause, but its current issues are too much for some companies.
