Samsung has been on the receiving end of a disastrous tirade since the onslaught of exploding Galaxy Note 7 devices a few months ago. The conclusion to the tumultuous maelstrom landed the company in a proverbial cul-de-sac, as the company recently halted the production of Note 7 smartphones, with an estimated $17 billion loss from the faux pas.
The estimated loss eclipsed a previous forecast of the company losing a modest $1 billion from the recalls. Samsung has officially pulled Note 7 out of its life support following reports of replacements units still subject to the main problems, possibly even worse, than the original unit was exchanged for.
Now, it seems Samsung has turned to another strategy in an attempt to recuperate from the abysmal Note 7 situation. After declaring the Note 7 dead, the company is reportedly ramping up the production of the Galaxy S7, its other flagship smartphone, released in the first of half of 2016 and, more importantly, performing without life-threatening defects.
According to a report from Korea Herald, the production boost is being implemented to "make up for snowballing profit losses due to the sales suspension of its Galaxy Note 7 handset." Samsung is reported to be working with its partners to manufacture parts for the Galaxy S7 moving forward, along with the Galaxy A8.
As Samsung crafts a comprehensive game plan to surface from the thick fog of derailment it's currently in, it's pouring its efforts to amplify production of the Galaxy S7 in the meantime to keep things moving forward in light of the events. Playing the Note 7 situation by ear might have caused Samsung all the subsequent trouble after the recall. It previously expedited the recall process to put the Note 7 on shelves faster, a recourse that might have been premature given the gravity of events at the time.
Still, what's done is done, and the company seems intent to move along. It's unclear whether people would still want to descend from the Note 7 to the Galaxy S7. While the latter device is in perfectly good shape, Samsung's problem is also a public relations crisis. People might stave off the desire for any Samsung device given how recent all of the events are.
On a lighter note, rumors about Galaxy S8, Samsung's next flagship phone, continues to circulate around the web. If reports are true, this is Samsung's virtual reality-ready handset that can output 4K content, sporting a native 4K display. The S8 will allegedly scrap the home button altogether and will be replaced with a fingerprint scanner that's embedded in the screen.
