Google Chairman Eric Schmidt is out offering advice everywhere while touring the book "How Google Works" with former Google Senior Vice President of Products Jonathan Rosenberg.
Schmidt was especially thorough in offering advice on how to effectively communicate via email, offering nine tenets on how to create a culture of trust when exchanging messages electronically.
"Respond quickly: There are people who can be relied upon to respond promptly to emails, and those who can't," says Schmidt. "Strive to be one of the former. Most of the best -- and busiest -- people we know act quickly on their emails, not just to us or to a select few senders, but to everyone."
Responsiveness topped the email commandments laid out by Schmidt, because it creates a positive loop of feedback, says the Google chief.
"Being responsive sets up a positive communications feedback loop whereby your team and colleagues will be more likely to include you in important discussions and decisions, and being responsive to everyone reinforces the flat, meritocratic culture you are trying to establish," says Schmidt.
Other email commandments included being concise, maintain inboxes, working from through messages from last to first, tagging others onto messages, restraining or avoiding blind carbon copying, easing off the caps, keeping track of requests and tagging keywords to important messages.
Schmidt also offered insight on his approach on hiring new staffers. When asked in Cleveland how he'd attract millennials to an organization, Schmidt said he would tell them he was going to listen to the youth and run the business that way.
As far as vetting candidates, Schmidt advocates applying the LAX test. LAX was picked because it maximizes the discomfort of being stuck somewhere, according to Schmidt.
"You're stuck at the LAX airport [with the candidate]. After six hours, are you still interested in talking to them? Passion or not, that's a very tough test," says Schmidt.
Though the war with Apple is as intense as ever, Schmidt still regards Steve Jobs as his hero. Everyone could aspire to be a small percentage of Jobs, says Schmidt.
"Exceptional people are worth hanging out with," Schmidt said. "Because there is a good chance they are going to change the world."
Schmidt's appreciation for Jobs' legacy couldn't restrain the Google chief when presented with a chance to strike back at Tim Cook and critical remarks the currentApple CEO made about Google's security policies.
"Someone didn't brief him correctly on Google's policies," Schmidt said. "It's unfortunate for him. In the first place, in Google's case, we have always been the leader in security and encryption. Our systems are far more secure and encrypted than anyone else, including Apple. They're catching up, which is great."
