T-Mobile customers can now stream all the songs their hearts desire on Apple Music without worrying about it eating away at all their monthly data.
The "Un-Carrier" announced on July 26 that T-Mobile customers can now stream content from more than 100 video services for free as part of its Binge On program.
The expansion to Binge On means that customers can now stream video from 16 new services including ABC, Fox Now, FXNOW, Disney Channel, Disney XD, Disney Jr. and NAT GEO TV. People can now stream episodes of Once Upon A Time or American Horror Story without having to use their high-speed data and risking being charged overages for going over their allotted amount.
Customers can now also stream music and music videos from Apple Music, another service added to the program. This makes Apple Music the last of the big music streaming platforms to get on board after Google Play Music, Spotify and Tidal were added back in May.
The other services now featured are Big Ten Network, CEEK VR, DISH Anywhere, D-PAN.TV, DramaFever, Shalom World, Sioeye and Tubi TV.
These newly added services join the pre-existing others like Netflix, HBO and YouTube. And with these additions, T-Mobile's Binge On has reached a major milestone.
"Today, just eight months after launch, more than 100 video providers now stream free with Binge On," T-Mobile CEO John Legere said in a video blog.
The company said that customers have currently streamed more than 765 million hours of video, all data free. Just think of all the people able to stream Game of Thrones or Orange Is the New Black when commuting or traveling and without having to worry about their bill.
"We cover everything and have something for everyone," Legere stated. That now includes streaming music for Apple's service, or even getting the news from the sign language channel D-PAN.TV.
With these new additions, T-Mobile has now quadrupled the number of Binge On video service providers since the launch of the program. Not only is the program beneficial to customers who don't want to use all their data, but it is also beneficial to providers who get more eyes streaming their content for longer periods of time.
According to data from a survey conducted in July, 80 percent of providers have reported that their customers are watching their content more frequently and longer on their smartphones. Forty-five percent of providers that have paid subscriptions reported that they expect to sell more subscriptions because of Binge On. The best part is that joining the program costs these providers nothing.
T-Mobile is also giving its customers unlimited data to play Pokémon GO via its T-Mobile Tuesdays app. Those who redeem the offer on the app will get to play the popular game and can binge-play for a year without using their data.
