Last month, T-Mobile unveiled its Summer Unleashed promotion, which allows Simple Choice customers who are traveling to Europe to enjoy free and unlimited high-speed data while they are on vacation. With the offer, T-Mobile looks to shed the hassle that subscribers experience when going abroad, as rival carriers offer roaming charges that are often expensive with the service often proving to be disappointing.
In the same vein as Summer Unleashed, T-Mobile has also announced Brazil Unleashed. With the promotion, customers who will be receiving free and unlimited high-speed data while abroad will include those who are planning to personally watch the 2016 Summer Olympics in Rio de Janeiro, Brazil.
Brazil Unleashed will begin on Aug. 1, with T-Mobile customers able to access unlimited high-speed data across the country for the whole month. Subscribers will be getting the fastest available roaming speeds possible, up to 4G LTE, and in addition to the free data, they will also enjoy free phone calls and text messages from Brazil to the United States.
To be able to enjoy the offers of Brazil Unleashed, Simple Choice postpaid subscribers won't have to do anything. Once they step off the plane and onto Brazil, they will automatically access the benefits of the promotion, and once again, with no additional cost.
T-Mobile CEO John Legere, through a statement, did not pass up the chance to throw shade at rival carrier AT&T, which is an official sponsor of the 2016 Rio Olympics. According to Legere, the Brazil Plan that AT&T launched last month will only serve to fund the private suites and VIP parties of the company.
As part of Brazil Unleashed, T-Mobile will also be providing the families of athletes who will be representing the U.S. with free service, along with a Samsung Galaxy S7 edge and a Samsung Gear 360 camera until October. With the service and the devices, they will be able to share and capture the special moments of the 2016 Rio Olympics, especially those that involve their loved ones.
"If a member of your family qualifies for the biggest global sporting event on the planet, your damn phone bill is the last thing you want to worry about," Legere said.
Family members of U.S. athletes will be eligible to get up to two free smartphones per athlete, with the devices activated ahead of the start of the 2016 Rio Olympics.
