The same Verizon that began throttling customers for using too much of their "unlimited data" plans is now doubling the data offering on four of the six tiers in its More Everything plans.
It's in direct response to similar actions taken by AT&T and Sprint.
The data allowed on Verizon's $150 plan has jumped from 20 GB to 40 GB; the $225 tier has doubled to 60 GB; the $300 tier to 80 GB; and the $375 tier to 100 GB. The $110 account access tier was nudged from 12 GB of data to 15 GB and the $130 tier grew from a 16 GB allotment to 30 GB.
"We know that no matter how much data you have, it's only as good as the network it's on, and Verizon Wireless' network is second to none," said Ken Dixon, chief marketing officer at Verizon Wireless. "We know our customers -- from families to businesses -- crave more data to help them keep up with their busy lifestyles, and these new promotions, together with other offers like our industry-leading trade-in program, give them even more during the month of October."
Not to be outdone by Verizon or AT&T, Sprint fired out a refined version of its hefty offering of data. Sprint waived the device access fees for its double-data promotion until the end of 2015.
For $130 each month, Sprint is offering 60 GB of data. The $150 tier has been doubled to 80 GB and the $225 tier has swelled to an allotment of 120 GB of data.
"This is yet another example of Sprint standing behind its commitment to offer the best value in wireless," said Sprint CEO Marcelo Claure.
Like the promotion that started all of the fuss, Sprint and Verizon's double data promotions will end when AT&T shuts down its deal on Oct. 31.
AT&T caused the Verizon, the largest U.S. wireless carrier, to scale back its data-capping efforts, and the country's third-largest cell service provider, Sprint, to step up its efforts to impress consumers.
AT&T started October off by doubling the 15 GB available on its $130 shared plan to 30 GB. It's $150 tier was bumped to 40 GB, the $225 tier to 60 GB, the $300 tier to 80 GB and the $375 tier to 100 GB.
"We're now making our simple and flexible plans a greater value by doubling the data for the same price," said David Christopher, chief marketing officer, AT&T Mobility.
