It hasn't been a week since it was released but Pokémon GO has been dominating, set to surpass Twitter in daily active users on Android devices.
According to data published by SimilarWeb, Pokémon GO was already installed in 5.16 percent of all Android devices in the U.S. just after two days it was released. To put things into perspective, the mobile game is now installed on more Android devices in the country than Tinder.
And people aren't just installing Pokémon GO, they are actually using it, and by a lot!
Pokémon GO is already neck and neck with Twitter in terms of daily active users, as of July 7, so it's only a matter of time before the mobile game sees more daily action than the social networking site.
Data also put average usage time for the mobile game at 43 minutes and 23 seconds a day. That's higher than what Messenger, Snapchat, Instagram and WhatsApp normally get daily and may also be the reason why figures for engagement for the mobile game are unbelievably high. At more than 60 percent of users in the U.S. using Pokémon GO daily, it also means that about 3 percent of the entire Android population in the country is using the app every day.
Pokémon GO is only officially released in the U.S., Australia and Switzerland but it's not like the rest of the world can patiently wait for their turn so numerous users have turned to installing an APK from APKMirror, making the site's traffic jump from 600,000 on July 5 to more than 4 million by July 6. Where did APKMirror's top visitors come from? Brazil, India and Germany, aside from the U.S.
The Pokémon franchise has always had a loyal following, but the extent at which Pokémon GO is being consumed points to the mobile game touching a wider player base than it has ever tapped into before. This, of course, is resulting in monetary gains for those involved, with Nintendo's stock surging by over 20 percent and resulting in the company's best one-day move since 1983.
Pokémon GO is off to an incredible start but there is always room for improvement, including new features, like multiplayer mode, that may help engage players more. There is no word on when the rest of the world will be getting the mobile game officially but Niantic has said plans for the international release have been paused to address the server overload Pokémon GO is experiencing.
