For this year's LGBT Pride Parade in San Francisco, Apple, along with CEO Tim Cook, once again celebrated the event with its employees.
Cook and Apple employees participated in the Pride march as a show of support for the LGBT community and the equality and diversity that the event advocates.
As part of the celebration, Apple gave away limited edition rainbow-colored bands for the Apple Watch to the company's employees who participated in the march.
Redditor Sakusuhon uploaded an image of the rainbow Apple Watch bands on the popular online forum, alongside the message that accompanied the accessory. In the message, Apple noted that the company's first Diversity Network Association, Pride, turned 30 years old this year, and the company is thrilled to celebrate the milestone with its employees.
The message continued by stating that the company decided to create something special for employees who participated in the Pride event, with that thing being the rainbow-colored Apple Watch band.
"This limited-edition band is a symbol of our commitment to equality and we hope you'll wear it with pride," the message concluded.
It seems that Apple will not be releasing the accessory to the market, though that may change, as Apple Watch users have expressed massive interest in the product if it ever hits the market.
Apple has regularly joined such events as the San Francisco Pride Parade, which also saw the participation of Disney, Facebook and Google.
Cook publicly acknowledged that he is gay back in 2014 and has since been a champion of LGBT rights. In that same year, the company's employees started to receive official backing from Apple, and this support continues today.
For last year's San Francisco Pride Parade, Apple had T-shirts, banners and flags custom printed and gave them out to participants of the event. The company even created a video that showcased these efforts.
Similar to previous years, Apple activated a dedicated section on its iTunes Store for the LGBT community. The category features curated content in the form of movies, music, TV programs, podcasts and e-books, which honor the people who stood for equal rights before, during and after the Stonewall riots of 1969.
Cook has aimed to serve as an inspiration to others who have struggled to acknowledge their sexuality or are fighting for equality in societies where LGBT communities have not been tolerated or have been abused. If a person who has been struggling to come to terms with his or her sexuality is helped by knowing that the CEO of Apple is gay, then the trade-off with his privacy would be worth it, said Cook.
