Twitter and Vine are becoming very much like Facebook.
Twitter, on June 21, announced that it is making a huge video push, as it has tweaked the restrictions originally set for videos. Soon, Twitter users will be able to post 140-second video clips rather than the original 30 seconds.
"Starting today, you'll have more room to unleash your creativity on Twitter," says Twitter. "Where previously, uploaded videos were limited to 30 seconds, now anyone can create video Tweets up to — you guessed it — 140 seconds long."
It notes, however, that a few chosen publishers will still be able to push out videos up to 10 minutes long, thanks to the firm's professional publisher tools.
This new update for the Twitter app will be coming "soon" to Twitter for iOS and Android, twitter.com plus Twitter for Windows and Mac.
Longer Videos On Vine
These longer videos will also land on Vine in the near future. Vine creators, however, should not fret as the well-renowned app is not modifying its six-second limit. Rather, it will soon let its users upload 140-second videos next to their Vines. This then turns the six-second video into a "trailer for a bigger story."
"Many of you also say that you've mastered six seconds and want a broader canvas," says Vine. "You want to stretch creatively as artists and creators. And your fans want this too."
"We are moving #beyondtheVine and introducing an experiment with longer video," it adds.
Twitter Engage
That's not all Twitter is throwing in. The company has also created an all-new app designed for its famous video creators. This new offering is built to give creators a way to connect, understand and further boost their audiences by means of real-time insights and data.
Monetization Opportunities
This will surely make Vine creators smile: Vine introduces a new opportunity to "fuel their creativity." Influential Vine creators will soon take advantage of Twitter's Amplify video ad program to run ads on their videos, thus giving them a chance to generate money through this monetization option.
This recent move from Twitter and Vine is viewed as their way to lure more video creators to upload videos on their platforms, instead of heading to Facebook or Snapchat. There's also a chance that the new monetization method that Vine will soon offer could also win back some of its famous creators who have jumped into another platform.
Now, everyone can post videos up to 140 seconds long! We can’t wait to see the amazing videos you create and share.https://t.co/DFsuvnXkuL
— Twitter Video (@video) June 21, 2016
Not so long ago, Twitter modified its 140-character limit, again, to attract more people into its network.
