Uber prides itself on delivering people from point A to point B quickly and conveniently, and it wants to streamline the process even more by tapping into Foursquare's potential.
With the announced integration, drivers will no longer have to fumble around looking for addresses for places before imputing them into Uber.
The two companies signed an agreement to share Foursquare's "Points of Interest" (POI) data, meaning that the ride-share company will expand its database with names and locations of local businesses such as restaurants, hotels and various other destinations.
Simply put, this will enable users to simply type the name of a place and Uber will identify its address and consequently map a route to it.
Foursquare users know that Uber is already integrated into the service, meaning that you can solicit an Uber straight from the app. With the reverse integration (of Foursquare's addresses into Uber), both companies aim to offer a better experience to their customers.
Uber's Chief Business Officer Emil Michael, commended Foursquare for its impressive data location and gave a special nod towards its "breadth and accuracy."
"With the ability to customize location data, we can make the user experience even better for Uber riders and drivers around the globe," he notes.
What is more, Uber expects that the Foursquare integration will assist its own line of products such as UberEats, its food delivery service, or UberRush, its package delivery service.
The company wants its drivers to be able to tell swiftly which are the right pickup and drop-off locations in a myriad of situation, and by using the customized Foursquare's POI data, it will be able to do just that.
Foursquare, meanwhile, announced a novel app dubbed Marsbot earlier this week.
The app is intended to work as a kind of personal assistant that recommends places to visit and makes suggestions based on your preferences and habits. The new app will benefit from the company's location tracking technology, and the company has high hopes that the digital concierge will be popular.
It should be noted that the bot differs a bit from what we got used to by using Siri or Cortana. The two AI assistants need you to ask questions in order to provide feedback. Meanwhile, Marsbot gets to know its users after which it pushes out notifications indicating timely recommendations.
