Not to be outdone by Walmart's recent list of the 20 toys kids most want for Christmas, Target has released its own holiday cheat sheet for parents. Target's list includes more than 30 toys kids lust after, and they're helpfully broken down by age bracket. Unlike Walmart, which polled a group of actual kids, Target "partnered with top manufacturers to identify the hottest kids' gifts for the season." So take that as you will.
But Target's not finished. The retailer has also announced new partnerships with specialty toy brands to offer a wide range of toys that shoppers can't usually find in department stores. Lesser known but highly respected brands like Wonderology, Hape, Mindware and more are usually only found in small boutique toy shops, but Target is introducing hundreds of these manufacturers' toys -- many of which are exclusive to Target.
Walmart, you done got served.
These boutique brands typically feature toys with no connections to trends or media tie-ins, instead choosing to focus on educational ideas like discovery and imagination. You'll find musical instruments, wooden toys, science kits, construction sets and more among these toys, and Target has conveniently assembled them in a special section of Target.com called Toy Emporium.
Here's Target's complete list (you can see the Toys 'R' Us list here), along with manufacturers and current prices.
9 Months to 3 Years
Go! Go! Smart Wheels Ultimate Amazement Park Playset (VTech) - $59.99
Little People City Skyway Playset (Fisher-Price) - $39.99
4 to 6 Years
Barbie Fashion Design Maker (Mattel) - $49.99
Disney Frozen My Size Dolls (Jakks Pacific) - $59.99
Doc McStuffins Get Better Talking Mobile Clinic (Disney) - $49.99
FurReal Friends Get Up & GoGo My Walkin' Pup Pet (Hasbro) - $54.99
Hot Wheels Super Loop Chase Race Trackset (Mattel) - $42.74
Kinetic Sand Beach Fun Playset (Wack-tivities) - $24.99
LeapFrog LeapTV (LeapFrog) - $149.99
LEGO City Helicopter Transporter (LEGO) - $44.99
Monster High Sweet Screams Ghoulia Yelps Doll (Mattel) - $24.99
Paw Patrol Lookout Playset (Spin Master) - $39.99
Teenage Mutant Ninja Turtles Secret Sewer Lair Playset (Playmates) - $84.99
Wubble Bubble Ball (NSI) - $19.99
Zoomer Dino (Spin Master) - $99.99
7 to 9 Years
LEGO Friends Jungle Tree Sanctuary (LEGO) - $29.99
Nabi Tablets (Nabi) - starting at $99.99
Nerf Mega Thunderbow (Mattel) - $39.99
Rapid Madness Blaster (BOOMco.) - $49.99
Razor A Lighted Wheel Kick Scooter (Razor) - $38.99
Razor Crazy Cart (Razor) - $349.99
Transformers Age of Extinction Stomp & Chomp Grimlock (Hasbro) - $69.99
10 Years Plus
Beats by Dr Dre audio accessories (Apple) - standard headphones start at $169.99
Disney Infinity 2.0: Marvel Super Heroes (Disney Interactive) - starter pack: $74.99
Galaxy Tab tablets (Samsung) - starting at $159.99
GoPro cameras (GoPro) - starting at $199.99
iPad (Apple) - starting at $499.99
iPhone (Apple) - starting at $99.99
MiP Robot (WowWee) - $99.99
PlayStation 4 Console (Sony) - $399.99
SIMON Swipe Game (Hasbro) - $15.19
Skylanders Trap Team (Activision) - starter pack: $99.99
Xbox One Console (Microsoft) - $399.99
To shop for these top toys, visit Target's special Kids Gifts page.
Shop carefully, parents. The people you're buying for will one day decide which nursing home you get to live in.